Dr. Chrisann Hoelscher
Professor
McLane College of Business
chrisann.hoelscher@umhb.edu
Parker 149
UMHB Box 8018
(254) 295-4647
Dr. Hoelscher joined the faculty at UMHB in 2005 bringing over twelve years of hi-tech marketing experience from multinational corporations and start-ups. Dr. Hoelscher's contributions to academia include publishing articles and presenting on marketing, competency-based education, and online learning. In 2016, Dr. Hoelscher played a key role in launching MyWay, a competency-based degree program in Organizational Leadership. She also guided the introduction of an RN to BSN program the following year.
Dr. Hoelscher inspires students to pursue careers aligned with their passion for making a difference. She empowers students to discover their calling and contribute positively to the world.
Subjects Taught
Principles of Marketing, Marketing Research, Sales and Sales Management, Organizational StrategyDegrees Earned
PhD, Organization and Management, Leadership; MS, Business Education; MBA, Marketing Certification; BS, MarketingResearch Interests
Marketing education, marketing technology, training and development, marketing's impact on supply chain resiliency.