Public Relations
The BA in Mass Communication is the degree of choice for students seeking a career in public relations. PR is about influencing, engaging and building a relationship with key stakeholders to shape and frame the public perception of an organization. The Mass Communication PR track is a hybrid of simulated classroom activities and real-world experience via several required internships. In addition to mastering the latest technological tools for communications, students are encouraged to build their own online presence/brand throughout their college career.
Madi Patterson
Student
My favorite part of being a PR major at UMHB is how it allows me to be creative while exploring a variety of different skill sets, rather than being limited to just one thing. What I believe to be the biggest benefit of the PR program is the endless opportunities this major provides. The flexibility that comes along with being a PR major makes me feel more confident about my future.
Madi Patterson
Student
Why should I choose Mass Communications?
Journalism and public relations are fields that play an important role in informing people and building support for activities, organizations, and businesses at every level of our society.
What are some public relations courses I will take?
- Intro to PR
- Advanced PR
- Special Topics in PR
- Seminar in PR
- PR Internships
Public Relations Degree Plans
B.A. Mass Communication — Public Relations, '24
Kenzi Wing
In January of 2025, Wing began her role as an Account Coordinator at The PM Group, an advertising agency where she previously interned during college. These internships allowed her to build a strong relationship with the company and gain valuable real-world experience prior to stepping into the position.
Through her Mass Communication degree at UMHB, she developed a strong foundation in both practical and strategic communication. The program equipped her with the ability to adapt quickly, communicate effectively across various platforms, and continuously build on her existing skill set.
What are some career options?
With a degree in Mass Communication, your future is open to many job opportunities:
- Brand Journalism/Content Creation
- Corporate/Marketing Communications
- Media Relations
- Reputation Management
- Social Media
- Speechwriting
Who is hiring UMHB students?
UMHB mass communication students have found success in many different areas:
- Disney
- EA Sports
- Richard's Group
- Dwyer Group
- Temple Chamber of Commerce
Where can I go to grad school?
Many mass communication students have continued their education at these schools:
- University of Mary Hardin-Baylor
- University of Texas
- Hardin Simmons University
- University of Oklahoma
Why study mass communication at UMHB?
UMHB has a Student Event Planners Association (SEPA) Chapter. The Student Event Planners Association is a professional organization that caters to millennials in the event planning and hospitality industry. The mission of SEPA is to develop student event planners into professionals. This is a great way for PR majors to hone their leadership skills and gain valuable insights from industry professionals.