Brand Strategy & Tools

While the Office of Marketing and Communications is charged with officially telling the UMHB story through a variety of channels, every person at the college has a part in building our brand. Whether you teach, coach, or serve in a staff role, your interactions, ideas and conduct should create a unique verse in the common refrain of the UMHB brand.

A Brand Is Your Story

Create expectations
Make UMHB memorable
Connect you to people and groups
Strengthen the institution

How do we do this?

By clearly focusing on the unique values and pillars of UMHB's brand and filtering our actions, ideas, and strategies through them. These values and pillars create our “why,” and a clear, committed focus on this will help UMHB deliver on our brand promise.